Coverflip – Book Cover gender bias
I love it when people question the status quo - I love it when people urge others to flip the status quo on its head. Author Maureen Johnson just did that with her Coverflip contest. Here are her own words:
“…if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s “girly,” which is somehow inherently different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality, and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it.”
To meet this bias head on she turned to Twitter and to her fans asking them to submit different book covers, imaging the authors of these books were the opposite sex. And the result? Amazing submissions and eye-opening awareness about the bias that exists in the sacred world of books.
This is very exciting indeed. Maureen has come up with a very creative way to deal with inequality head on, without being preachy or triggering negative emotions. I hope more creativity can happen in this vein for revealing sexual inequality that isn’t just in the book covers, but in our every day lives.
Two examples from Maureen Johnson (and probably my favourite):
You can see the rest over at Huffington Post.